Sir Charles has already said off the record (read: he told someone and they put it on Twitter) that Weight Watchers is a bunch of crap and doesn’t work. How else are they supposed to sell it then? Simple truth is men have a better bullshit radar than women regarding marketing, and women have no such radar, choosing instead to rely on the perceived future judgements of others when making buying decisions. Not very bright.
Georgia Boy
September 22, 2012 at 4:43 pm
To pick out, and on, one of your examples, the fempire has been subtly cheerleading for men to go to Weight Watchers for years. I’ve seen several articles in Slate about it over tge last year, hyping their attempts to sell to men.
What they never seem to talk much about in those pieces, of course, is that men already have their own fitness culture, namely the freeweight room, and I’m guessing you know their usual opinions of gym culture. So it’s more like, man up, but in those ways we pre-chaperone and sanction.
IMO it’s not going to succeed anytime soon, we’re not that sackless yet. Some men go to go to Weight Watchers but most prefer the bench.
Georgia Boy
September 22, 2012 at 6:21 pm
I think Weight Watchers works, as long as A. you stick with its rules and B. your goals are aligned with it. (I dated a woman who worked for them.) Women start by simething like wanting to fit into a certain dress size and then want to slim down, so: they do mostly cardio and don’t need a lot of gym equipment, and watch what they eat with a system of points for this food or that. Men want to gain strength or bulk up upper body muscles or get a six pack, so they start with building a workout routine and arrange their diet around getting the benefit out of the workouts. Weight Watchers is a system for people with Weight Watchers like goals.
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